We increasingly encounter artificial intelligence in our daily lives. Whether we’re actively using it or observing others using it, we can see its enormous potential. At the same time, we’re discovering that it doesn’t always give us exactly what we want.

Models like GPT or BERT aren’t perfect and flawless. We can’t directly influence their ability to process a given problem or task. Or maybe…? There is one thing we can control – how we ask our questions.

Let’s see the difference using a practical example. Imagine you need to create a job posting for a Marketing Manager position.

Many people would write a simple prompt to AI like: “Write a job posting for a marketing manager”

The response might look something like this:

We are looking for a Marketing Manager

Job responsibilities:
- Creating and implementing marketing strategy
- Social media management
- Preparing marketing campaigns
- Results analysis

Requirements:
- University degree
- Marketing experience
- Communication skills
- English language proficiency

We offer:
- Competitive salary
- Pleasant work environment
- Professional growth opportunities

If interested, please send your CV to: xxx@xxx.cz

See how generic and not very useful that response is? Let’s try a different approach. What if we give the AI more information about what we actually need:

“I need to create a job posting for a Marketing Manager position at a medium-sized IT company focused on mobile app development. We’re looking for someone with B2B marketing experience and mobile app promotion background. Budget is $2,500-3,500. We require minimum 3 years of experience and B2 level English. Important to mention benefits: 25 days of vacation, gym membership, flexible hours, and partial remote work options. Write the posting in a friendly tone that will attract young professionals.”

And here’s the response:

Marketing Manager for the World of Mobile Apps

We're AppMasters, a growing IT company changing the mobile app landscape. Our solutions are used by companies across Europe, and we're looking for someone to help us share our story with more clients!

What you'll do with us:
- Create B2B marketing strategies that speak to tech companies
- Manage our showcases on App Store and Google Play
- Prepare case studies and client success stories
- Lead marketing campaigns for our mobile solutions
- Work with developers to communicate technical features

What we expect:
- Min. 3 years of B2B marketing experience (app promotion experience is a plus)
- B2 level English - you'll be communicating with international clients
- Ability to explain technical stuff in non-technical language
- Analytical thinking and results orientation

What we offer:
- Salary $2,500-3,500 based on experience
- 25 days of vacation to recharge
- Flexible hours and partial remote work options
- Gym membership to keep body and mind healthy
- Young team and casual atmosphere
- Opportunity to work on projects with real impact

Sound like your kind of challenge? Write to us at jobs@appmasters.cz!

See the difference? The second version is much more specific, better targeted, and more useful.

So what makes a good prompt?

• Tell AI who the content is for
• Explain the context of the situation
• Be specific in your requirements
• Define the tone of communication
• Specify important points that must be included

And you know what’s best? You can directly ask AI how to write a good prompt! It’s like having an assistant who can teach you how to communicate with them better.

If you’d like advice on how to better use AI in your work, don’t hesitate to reach out. I’m happy to help – and no, this isn’t a paid training offer, just friendly advice. In the next article, we’ll look at how to get AI to help you with creating prompts and how to have them evaluated.